Past Work
A bit about the client...
One of three pillars of the university, ASU Learning Enterprise creates more equity in and access to higher education and lifelong learning.
What I Did
I came onto the marketing team as a Senior Social Media Strategist and later served as Associate Director of Social Media.
Date
Results
Sept 2022 - Jan 2024
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Launched 6 new channels and grew the audience by 7K% in one year
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Managed a team of three social media assistants
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Created monthly analytics decks, as well as ongoing campaign strategy decks
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Created over 550 pieces of engaging content that drove 23K website sessions
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Managed over $18K in paid ads resulting in 13K clicks and 1.5M impressions
Client:
Beauty and Fashion Influencer Kassandra Hazlehurst
Date
Oct 2021 - Dec 2021
A bit about the client...
Kassandra is a NYC based Fashion and Natural Hair Content Creator with a passion for inspiring women of color to love who they are, exactly as they are.
What I Did
We worked together to talk through Kassandra's goals with social media and put together a strategy.
Results
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Put together a written social media strategy emphasizing Instagram reels and Tik Tok
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Updated media kits
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Researched current influencer rates
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Created an influencer pitch email template
A bit about the client...
lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.
What I Did
I came onto the lululemon team as a diversity, equity, and inclusion consultant and facilitator to train their staff on body inclusivity.
Results
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Presented on body inclusivity at lululemon's Annual Global Leadership Summit in Vancouver
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Facilitated 15 zoom trainings on body inclusivity for over 1,000 lululemon employees
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Filmed a body inclusivity training video that was delivered to over 15K lululemon employees
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Co-facilitated a 7-month racial-equity training for the product team
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95% of participants felt equipped to support an inclusive culture at lululemon
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A bit about the client...
EXOS is a human performance company that houses training programs for professional athletes and provides corporate wellness services for global companies.
What I Did
I joined the team as a social media manager and a diversity, equity, and inclusion consultant to assist on critical marketing campaigns.
Results
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Grew the online audience for EXOS by more than 80K in nine months
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Views: 76M
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Engagements: 813K
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Leads to website: 111K
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Managed the company’s social media platforms with a combined audience of over 225K people
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Created 180 pieces of content
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Assisted in forming the company’s D/E/I department
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Developed Employee Resource Groups
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Organized a Black History Month panel with company executives
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A bit about the client...
Sarah Robb O’Hagan is currently the CEO of EXOS, the human performance company. She is a sought-after expert on business innovation, and inspiring human performance.
What I Did
Together we created a strategy to promote press around her book and build her online audience.
Results
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Grew Sarah's audience by more than 52K followers in four years
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Created over 1,000 pieces of content that averaged 100,000 views and 2,000 engagements per month
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Sent 36 email newsletters with over 41K opens
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Edited 15 articles for the Extreme You Blog
A bit about the client...
Scarlett Sieber is a highly sought after international speaker, thought leader and innovator in the financial services space.
What I Did
We posted her new writing and speaking engagements on the rapidly changing world of Fintech.
We also created “Tech Tuesday,” an interview style breakdown of the latest trends and insights from thought leaders shaping the industry.
Results
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Expanded Scarlett's online audience by 12K followers
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Grew Tech Tuesday to an official LinkedIn series with more than 176K subscribers
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Edited the video and written interviews of over 100 Tech Tuesday articles
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Appeared on Tech Tuesday to discuss social media best practices, reaching an audience of more than 26K people
A bit about the client...
Hello Neighbor is a Pittsburgh-based nonprofit organization committed to supporting recently resettled refugee and immigrant families.
What I Did
I developed the social strategy and storytelling framework for the nonprofit to increase donations, attract volunteers, and elevate social activation.
Results
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Raised over $15,000 in "Giving Tuesday" social media campaign
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Grew online following by 800 in three months
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Reached over 100K people in the Forbes Women Instagram takeover
A bit about the client...
Candice Cook Simmons is a Founder, Business Strategist, Speaker, and New York law firm partner advising top executives, creatives, and organizations in making cutting edge business decisions.
What I Did
I assisted in the creation and management of the Cook Law Group Newsletter.
Results
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Collaborated with Candice to decide on newsletter content
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Updated and organized contact list
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Designed and scheduled two newsletters